FREE Masterclass
The Smart Course Masterclass
From one-off sales to licensed deals—learn how to sell smarter.
Your course isn’t the problem. The way you’re packaging it is.
If you’ve created a great course but it’s not selling—or it feels like you’re stuck chasing individual buyers instead of landing big contracts—this free masterclass is for you.
Join me to learn how to turn your existing course into a scalable, bulk-ready product that companies, schools, and nonprofits actually want to buy.
Join The Masterclass
About Katherine Dunn
Instructional Design Expert & Business Learning Strategist
With over 20 years in instructional design and partnerships with brands like Uber Eats, Verizon, and leading universities, I bring the strategic expertise needed to transform your knowledge into programs that deliver measurable outcomes.
I specialize in helping experts package their expertise in ways that organizations are eager to invest in.
Why Your Course Needs Strategic Design
Information Alone Doesn't Sell
Today's market doesn't pay for raw information. Content is everywhere—often for free. What buyers value are structured pathways to specific outcomes.
Outcomes Drive Purchase Decisions
Organizations invest in training that solves problems and delivers measurable results. Your course needs to demonstrate clear ROI from day one.
Strategic Design Converts
Well-designed courses with clear learning paths, appropriate assessments, and professional packaging command premium prices and attract institutional buyers.
My Proven Process
Process
People don’t pay for vague advice—they pay for your unique method that walks them from Point A to Point B. We’ll help you clarify and package your signature process into a clear, results-driven framework that businesses and schools can trust.
Access
Access to you is a value driver. Whether it’s live calls, voice notes, or a knowledge base powered by your expertise, people pay for proximity. We’ll show you how to structure access in a way that’s scalable and still valuable.
Implementation
No one wants more information. They want help getting it done. You’ll learn how to embed tools, worksheets, and support systems that help learners apply what they’re learning inside your course.
Duplication
The real money is in making your brain repeatable. We’ll help you build templates, workflows, and systems that others can use without you being in the room—so you can sell your knowledge at scale.
Who I Work With
Subject Matter Experts
Consultants, speakers, and industry veterans looking to package their specialized knowledge into scalable training programs that can reach beyond one-to-one consulting.
Course Creators
Experienced educators ready to level up from consumer courses to high-value B2B offerings that organizations will pay premium prices to license.
Organizations
Companies and nonprofits needing to transform internal expertise into standardized training programs for employees, clients, or partner organizations.
I Said What I Said
From ClickFunnels to corporate boardrooms, national news to international stages—when Kat speaks, people listen.
Whether it’s building high-impact learning programs, decoding course sales strategy, or redefining leadership in the digital age, Kat brings the kind of clarity that cuts through the noise.
This isn’t influencer hype. It’s 20+ years of instructional design, business strategy, and results that speak for themselves.
Ready to Create Training That Sells?
It starts with a strategy—yours.
In the masterclass, we’ll break down how to align your expertise, your course content, and your business goals into a training program that organizations actually want to buy. You’ll leave with clarity on where your course fits in the market and what steps to take next.
Whether you’re building from scratch or refining existing materials, this session is your chance to stop guessing and start packaging your course for serious results—both for your learners and your bottom line.
🟣 Secure your spot in the masterclass now. Your next level starts here.